About Us

Bharat is land of diversity. Nowhere in world one can find so many languages, religions, beliefs, dresses, cuisines traditions, customs interwoven in a society giving it a distinct colour and flavour. This diversity is very much evident in not just the dresses girls wear across the country but also in their material, design print, colour contrast, texture and the way they are produced. From Kashmir to Kanyakumari, and Assam to Rajasthan every region has its own handloom techniques that are used to weave unique patterns and fabrics.

Indian handloom textile industry is almost as old as human civilisation itself. Handloom has been a tradition and a craft handed down from generations to generations. The handloom industry is the most important cottage industry in India which has glorious past from the time immemorial. Historically, Weaving, especially of cotton fabrics has been the most important non-agricultural productive activity in the country. It was, and continues to be, primarily an artisan based activity. Handloom Weaving is the largest activity in the traditional sector, next only to agriculture
Handlooms of India means something much more than its literal meaning. It represents an ancient craft and rich heritage which provides a source of sustenance for millions of artisans. From time immemorial, India has attained mark of excellence in the manufacture of fine fabrics. Work of Indian artisan has always been famous and finds its mention in travel accounts of travellers from across the globe in ancient times.

Proud of her past, India houses the largest number of handlooms in the world. India was known as a home of cotton textiles because cotton was probably grown, spun and woven in to cloth in the country earlier than anywhere else in the world. Cotton was known to the Indians 2000 years ago. The excavation of Mohanjo-Daro and Harappa civilization revealed that cotton weaving was well known during ancient period. The Indian textiles were famous throughout the world for their beauty and finesse. History has it that hand weaving has been in existence in India for over 5800 years now.

This sector contributes nearby 15% of the cloth production in the country and also contributes to the export earning of the country. You will be surprised to know that almost Ninety-five percent of the world’s hand woven fabric comes from India. It has been sustained by transferring skills from one generation to another. The strength of Indian handloom sector lies in its uniqueness, flexibility of production, openness to innovations, adaptability to the suppliers’ requirement and the wealth of its tradition.

Many ancient centres of importance associated with the manufacture of varieties of clothes like the high quality Dacca Muslins, the Chintzs and Kalam Kari of Machilipatanam, Benaras, Brocades and silks of Kacheepurum, all these present the tradition and culture which Symbolises the unique cultural heritage of the Indian weaving. The artisans in this industry have been carrying their professions without having schooling or without any sort of technical training. They are accustomed with the art of weaving as hereditary occupations.

Motion of the handloom is operated by skilful human hands, without using any source of energy like electricity, water, air or sun to drive the motion of the loom. Fabric is woven on a handloom by interlacing of warp, running length-wise and weft or filling, running width-wise. Warp threads are raised and lowered by manual shedding motion to form shed. Through this shed, the shuttle is passed carrying across the weft thread which is beaten against the woven fabric by the movable comb like frame or reed. When the heddle is shifted, the two sets of warp reverse position, binding the weft into the fabric and opening other shed.

Handloom weaving involves three Primary Motions i.e. Shedding, Picking and Beating. Shedding motion separates warp threads, according to pattern to allow for weft insertions or picking prior to beating. Picking is the operation wherein after the shed has been formed, the length of weft is inserted through the shed. As soon as a weft yarn is inserted, the reed pushes or beats up the weft to the fell of the cloth. All the three motions are carried out by the weaver manually for weaving of the fabric by interlacement of warp and weft. Thus you can appreciate the hard work and skill involved in operation of a handloom

We at JewelArtOnline.com are committed to support and encourage artisans involved in this unique art of India. We do not involve any middlemen and deal with weavers in remote villages directly. It is our endeavour to supply unique and authentic produces of handlooms directly from ‘weaver to the wearer’. Our aim is to provide maximum benefits to the producer directly while marketing there produces and manage supply chain keeping our price very nominal. Our journey started in 2012 initially with handcrafted silver jewellery from Rajasthan but soon our esteemed customers encouraged us to provide them with handloom products well. And from then on there has been no looking back, we have travelled length and breadth of our great country to understand the process of handloom material production right at the source. Now, we can boast of our interaction with finest artisans in the field to provide you with the best handcrafted dress materials something which you will never find in malls or big showrooms as our products have fragrance and authenticity of unique art form being procured directly from the source. Please encourage these artisans so that traditional Indian art forms find their deserving place in world.


Sobha City,Casa Paradiso Apartments.
Thanisandra Main Road,Bangalore 560077
Karnataka, India